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About DEFY BRANDS  

DEFY Brands, founded in 2021, is a social enterprise branding impact consultancy with more female creatives at the forefront of design, eliminating disparity and diversifying the creative services industry. This defiant kinship of women helps purpose-led businesses to create an impact through disruptive branding.  

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“When I was accepted to be part of Cohort 3, I truly was not expecting the immense value and depth of knowledge the programme offered for my business, I was able to look at my business from a growth perspective, and by using the experts’ resources, I can shape, craft, and tighten my business operations so that it’s ready to scale”

Suni Sekhon, DEFY Brands, Cohort 3 

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Learning Experience  

Every module of the programme focused on different areas of running a business, and I came away from each one with new resources I could use to grow my business. 

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The live interactivity of some sessions, such as Entrepreneurial Finance and the Hype Yourself PR Workshop, added another level of value because I could implement the learnings immediately. I also appreciated the constant reiteration of the importance of customer validation in Module 1, as this is the root of my work as a founder and entrepreneur.  

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However, as a service-based business, the programme’s ‘Scaling Services’ module taught me the difference between growing my business and scaling my business. This module prompted me to think more about where I truly wanted my business to be in a few years and where I want to be in my personal life as a founder.  

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Module Tasks – Implementing Learnings Quickly  

After every module, the facilitators set a task for us to complete, which really encouraged me to implement my learnings quickly. Clearly, these tasks were planned beforehand, and it meant that the learning was not passive. From the first task, I could take a step back and look at my business with fresh eyes. Immediately, I updated my LinkedIn profile, adjusted parts of my brand story in my company deck, which I send to clients, and became sharper in my own brand’s storytelling.  

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My focus area is remodeling my website so that my brand’s storytelling is accurate and true to its goal, and the module tasks gave me that push to take steps towards doing that.  

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Working with MSDUK  

I am still very much involved with MSDUK as they continue to support my entrepreneurial journey. MSDUK approached me towards the end of 2022 to uncover the impact of their branding for the European Supplier Diversity project and to redesign the brand to reflect its ambitions, which aims to expand MSDUK into Europe.  

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This has led to a long-term brand partnership forming, where I am strategically leading the European brand development aligned with the project’s mission, to create the right impact across Europe.  

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DEFY have also created the branding for the inaugural European Innovation Challenge, a partnership of value that continues to grow as they lead the brand creation and conference experience for the first 2023 MSDUK European Supplier Diversity Conference. 

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Accelerator Programme Cohort 4    

MSDUK Accelerator’s mission is to develop the ethnic minority businesses of today, so they become the diverse suppliers and leaders of tomorrow. Our applications are now open for Cohort 4. We aim to educate, challenge and connect B2B early-stage ventures in order to help brilliant founders realise their full potential.    

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Since the programme’s inception in June 2021, the MSDUK Accelerator has successfully provided an extensive range of resources and support to 88 entrepreneurs from various ethnic minority backgrounds. Through our programme, we have provided interactive sessions, guest workshops, and masterclasses amounting to over 160 hours, alongside offering numerous hours of personalised mentoring and 1-2-1 support.   

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To apply for MSDUK Accelerator Programme (Cohort 4) 👉https://accelerator.msduk.org.uk/?utm_source=blog&utm_medium=website&utm_campaign=OrganicAC23