PROGRAMMES

Pathway to High Growth

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This is a free procurement readiness programme for ethnic minority SMEs , based in London, with an ambition to grow their capabilities and better understand corporate supply chains. Over 4 weeks, committed individuals will engage in 16 hours of immersive learning, gaining insights into corporate supply chains and requirements.

This hybrid programme combines the best of both worlds—two face-to-face training days and two virtual learning sessions, ensuring accessibility and flexibility for participants. Gain an understanding and apply key elements of a capability statement for engaging corporate buyers. By the end of this programme you will be confidently able to pitch your business to the corporate buyers and stakeholders while having developed a peer mentoring network with other ethnic minority businesses. Spaces are limited and subject to your business meeting the requirements. To apply please contact [email protected] A business support project delivered in partnership between Heart of the City, which helps London’s small businesses kickstart their responsible business journeys, and MSDUK, the UK’s leading supplier diversity organisation. It is part funded by the UK government through the UK Shared Prosperity Fund.

Programme Benefits

Understand and apply key elements of a capability statement for engaging corporate buyers.

Have developed a peer mentoring network with other ethnic minority SMEs. 

Be able to confidently pitch your business to corporate buyers and stakeholders.

Understand and apply key elements of a capability statement for engaging corporate buyers.

Be able to confidently pitch your business to corporate buyers and stakeholders.

Have developed a peer mentoring network with other ethnic minority SMEs. 

Timeline

17 December 2024

Application Open

31 January 2025

Application Closed

7 February 2025

Module 1: Programme Introduction and Identifying Customer Personas – Introduces the programme and focuses on customer personas. Participants will engage in networking activities while refining their personal pitch. The session covers understanding capability statements, followed by an introduction to group mentoring. It concludes with identifying and mapping customer personas.

13 February 2025

Module 2: Preparing to Sell and Pitch to Buyers – Focuses on preparing to sell and pitch to buyers. Participants will practice networking, and attend a capability statement workshop.

19 February 2025

Module 3: Financial Management – Covers financial management, focusing on both theory and practical applications. Participants will continue working on their capability statement & pitch deck, followed by group mentoring and feedback.

13 March 2025

Module 4: Capability Statement Pitches – Focuses on capability statement pitches. Participants will deliver 3-minute capability statement presentations to a judging panel, followed by networking activities and a conclusion ceremony.

Eligibility Criteria

Startups and SMEs based in London

This programme support startups and small to medium-sized enterprises (SMEs) with 250 or fewer employees, that are based in London

Business to Business (B2B) or Business to Business to Consumer (B2B2C) business venture

Non-white ethnic minority businesses (EMBs)

We define EMBs as being at least 51% owned, managed, and controlled by people from ethnic minority backgrounds

An excellent, practical programme that allowed me to learn new things and apply them immediately into my business. As a lifelong learner this really ticked the boxes for me. Thanks for having me on your inaugural programme

Anglie Johns

A Johns Associates Ltd

Anglie Johns

The P2HG came at a time I really needed some guidance about my next steps for my business. The knowledge, experience and connections gained have been transformative

Edua Effiom

Effi Consulting

Edua Effiom

Excellent all-round programme providing real life help, support and targeted growth

Michael Pritchett

Kemp Services Limited

Michael Pritchett

Great sessions, well-structured and I would highly recommend

Leslie Owusu

Gazelle Group

Leslie Owusu

Corporate Members

Since 2006, we’ve pioneered the supplier diversity movement in the UK and Europe. Join the ranks of organisations committed to supplier diversity. As a member of MSDUK, you’ll be part of a community of corporate leaders who share our passion for empowering ethnic minority businesses.

Interested in this programme?

APPLY NOW

Corporate Members

Since 2006, we have been at the forefront of driving the supplier diversity movement in the UK. Align with organisations dedicated to supplier diversity and become a part of the MSDUK community. As a member, you will connect with a network of corporate leaders who, are committed to empowering ethnic minority businesses. The companies below represent just a glimpse of our extensive corporate network.

T. +44 (0) 116 2532520

E. [email protected]

A. Studio 5, Phoenix Square,
     3 Burton Street, Leicester LE1 1TB UK

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Supported by certified ethnic minority business:

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